Digital Marketing: State of Art for Consumer Goods

Abstract

In this world of digitization, digital marketing is a trend that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smartphones, gaming consoles, and many such gadgets that help in digital marketing

This project is all about digital marketing the state of art of consumer goods. Here I did a survey from 200 consumers. They are from various professions. In my survey questioner, I define consumer types, how they think about digital marketing, how they using digital platforms.

The underlying framework for this research is that of diffusion of innovation, particularly as it is used by consumer behavior and most importantly digital marketing approach. This paper argues for a new approach to the study of digital marketing.