Managing B2B Customer Journey in Digital Era: A Hands-on Practice with Prospect Engine

Abstract

I had the chance to work at Prospect Engine during the last stage of the BBA program's final year in order to gain practical experience with sales activities under the topic “Managing B2B Customer Journey in Digital Era: A Hands-on Practice with Prospect Engine:” This report's major objective is to learn Prospect Engine's best strategies for increasing sales. I have prepared this report based on a three-month internship program that I have successfully completed from Prospect Engine. As part of my BBA curriculum, I had to begin an internship on 1st June 2023. As an intern, I had the chance to learn firsthand how the marketing agency system operates. My experience was extremely different from my theoretical understanding. I have used both primary and secondary sources to gather the data for this study. I specifically targeted the Prospect Engine sales staff for this study. I have added what I have learned from the internship in the section about the department and job assignment.