An Analysis of Marketing Strategies of Workplace Skills Development Academy New Zealand (WSDA)

Abstract

The primary reason for choosing this topic for the full report is to learn about effective marketing strategies. It’s important for any business or organization to have a strong & effective marketing strategy. I have selected WSDA– Workplace Skill Development Academy New Zealand – Global Corporate Training Industry for preparing my internship report to study about their marketing strategies & activities as well as their online training services during this pandemic situation. WSDA is New Zealand based training academy that offers and provides EQ based training & development program for corporate clients & employees in South Asia & other counties of South-East Asian. By using an open ended questionnaire and interview from senior colleagues, this study have been analyzed to learn and get the knowledge about WSDA’s segmentation, target market and their positioning strategy and as well as how they applied 4ps of marketing mix on their training business in Bangladesh Market. In summary, the study provides a depth analysis and understanding of WSDA’s marketing and sales activities, changes of their marketing strategies and activities during lockdown and also their SWOT analysis. Following that, I attempted to use my theoretical and useful knowledge of advertising and its numerous perspectives to build up the report and explain the difficulties surrounding benefiting WSDA's various efforts on Corporate Training businesses. Based on the findings, several recommendations are suggested that make sense to implement in order to improve WSDA's current market situation in training industry of Bangladesh and South and Southeast Asian countries.