Effects of Promtional Mix on Consumer Decision Making

Abstract

In the present commercial world, every organization provides high priority to satisfy their customer expectations. Satisfied customer will represent organization for a long period of time. Organizations give promises or create expectations through their promotional mix. If the customers feel these expectations are experience reality, they will consistently buy the product or they will be loyal to the brand. From the report here we notice how promotional mix effective on consumer decision making. Promotional mix has never been more important or more pervasive than it is today. An organization can introduce the new product or other product to consumer in the form of advertising, personal selling, direct marketing, sales promotion, etc. As a marketer without promotional mix it is very hard to create awareness about the product. In this situation in the report we discuss how promotional mix works, types of promotional mix, its basic objective, its limitation and effectiveness. Basically here I give description of advertising and persoal selling, both are used as a promotional mix. From this report audience may come to know how promotional mix increase the brand equity. Moreover I think after reading this report we can easily understand that promotional mix is really important for both consumer and organization.