The Branding Strategies of Hotel Shams Plaza

Abstract

The project study is conducted as a requirement of achieving the Bachelor of Business Administration (BBA) degree from United International University. The objectives of the study are to describe the Hotel Shams Plaza as tourist hotel in Cox’s Bazar, to conceptualize the branding strategy concepts from the marketing prospects, to analyze the current branding strategies of the hotel, to recommend several new branding strategies that Hotel Shams Plaza may take hold of to improve its existing branding strategies. The study contains four broad chapters where the first chapter provide overview of the project study. The second chapter is made of an overview of Hotel shams Plaza and the third chapters analyses the current branding strategies of the hotel. The last but not least, fourth chapter concludes the study with several recommendations such as how the hotel can transform into a five star hotel and how it can serve better from its competitors in Cox’s Bazar District.