Service recovery is a strategy through which service providers deliver the remedy against a service failure. Having a service recovery strategy is critical for a service provider, as services are intangible and variable ...

Service quality and customer engagement are critical in B2B settings, where long-term relationships and trust drive business success. High service quality ensures reliability, efficiency, and value delivery, fostering ...

PRAN RFL Group stands as one of the largest FMCG companies in Bangladesh. Since its establishment in 1981, the company has served the country in the agriculture and domestic usage sectors. It is widely known for its ...

Online job portal services streamline the recruitment process by connecting employers with qualified candidates through a digital platform. These portals offer features such as resume screening, job alerts, and application ...

A new market creation strategy involves identifying unmet customer needs or emerging trends and developing innovative solutions that redefine industry boundaries. It requires blending customer insight, technology, and ...

This internship report provides an in-depth analysis of the operations, challenges, and opportunities within Password Communication, a full-service marketing agency in Bangladesh, where I serve as the Founder & CEO. The ...

Customer perception refers to how clients view and interpret a bank’s services, trustworthiness, and overall brand experience. In the banking sector, positive customer perception is crucial for attracting and retaining ...

An Enterprise Resource Planning (ERP) system is integrated software that helps a business manage and streamline its core processes, such as production, inventory, procurement, sales, finance and accounts, and human resources, ...

This research examines the crucial elements of brand equity inside the competitive smartphone market of Bangladesh. Along with a quantitative survey of 92 smartphone users and proceeding multiple regression analysis, the ...