Students' Perception toward Eco-friendly Electronic Products: A Study on NUB

Abstract

Students are now getting conscious of ecological matters as well as eager to buy ecofriendly products. In this age of digital civilization, the electronic products are generating massive amount of hazardous waste which ultimately a great threat to the human health as well as environment. To minimize these environment disasters, an eco-friendly electronic product obviously makes a subsequent way. Particularly, it is assumed that most of the students have the knack to purchase the electronic goods. So, this current study is an evaluation to scrutinize awareness, perception and buying intention toward eco-friendly electronic products among students in Northern University Bangladesh (NUB). NUB students were charted to define either they focus on green marketing concept or not in case of buying electronic products. The aim of this study is to identify students’ perception toward eco-friendly electronic products based on the students of Northern University Bangladesh. This article has been conducted by taking samples of 101 respondents from the business students of Northern University Bangladesh to examine the perception towards eco-friendly electronic products. Data has been measured through conducting factor analysis. The study has found out that unavailability of eco-friendly electronic products is the hindrance to expand its market.