Retail Audit Practices of Vini Cosmetics Private Limited – An Analysis of Fragrance Industry of Bangladesh

Abstract

The concept of this report is to analyses the sales performance and auditing procedures of Vini cosmetics Private limited in Bangladesh. To check the performance whether the company is performing well or not. The sales performance and auditing procedures can be evaluated by doing retail auditing, checking sales related dealer point and retail outlet documents, analyzing and measuring the retailer sale officer performance, communication ability, understanding customer desire, satisfying the customers underlying the problems and identifying the solutions, maintaining interrelationship with the required personnel in proper manner. Its primary aims at learning the various factors that can help my evaluation process. I have tried to find out the reasons or grounds where it is lacking. I have also try to find out areas of improvement. In order to do the sales performance analysis and retail auditing procedure of Vini cosmetics private limited company in Bangladesh the various tools like product sales, market share position analysis has been used. In statistical tools I have used time series data, pie chat and bar chart etc. In chapter 1, I have introduced my topic of internship report. I have also given a brief description about Vini cosmetics private limited company, where I have been working as an intern and evaluating their sales performance and sales activities they hold. I have given the objectives of the study into two categories one is broad and another is specific objectives. I have also given the rational of the study, scope of the study and limitations of the study which I have faced during my internship period. In chapter 2, I have described about the methodology of the study starting with data design, types of data, sample design and analytical tools. In chapter 3, I have upholds the organizational background and industry perspective by industry scenario, historical background of the organization the mission and vision of the company, management structure, operational activities of the organization, products, departments, financial performance in terms of sales and profit, SWOT analysis, retail audit effectiveness and its benefits. In chapter 4, I have described about the findings and analysis of the study of the Vini cosmetics private limited company according to the division’s wholesale outlets and retail outlets. I have also shown their market share in percentage comparing with its competitors. For showing the market share in percentage form I have used the statistical tools bar chart and pie chart. In chapter 5, I have reached into a conclusion of my report along with some recommendations. The recommendation holds my point of view of the improvement sectors and necessary steps the company should take in future for further growth.