Evaluating the Impact of Advertising on Product Sales: A case study on ACI Coil

Abstract

This internship report is based on practical experience at ACI Limited. This report deals with a clear understanding of Advertising, marketing mix, and promotional mix. This report consists of 7ps and five major parts with a different task and tried my level best to make a standard report based on this topic. Before working or doing my Internship program I was very interested to know about the sales, marketing and promotion activities of an FMCG company. ACI Limited is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. ACI was called Advance Chemical Industries. ACI Limited is one of the most popular corporate names in Bangladesh. It is the most trusted brand as well as ensured quality product supplier. This report is designed basis on my theoretical knowledge and Practical experience also. It is designed to have a practical knowledge while passing through the theoretical understanding. The report is the result of three months working with ACI Limited Consumer Brand Sales

The objective of this report titled “Evaluating the impact of Advertising on product sales. A study of ACI Coil” is focused on the overall Marketing mix, sales performance and improving the promotional mix of ACI Coil. Because their Mosquito Coil’s products performances is weaker than their other products. The company needs to focus on developing the sales as well as they need to promote their product through the radio, television, newspaper, outdoor advertising and through other strategies that will help to increase their coil sales.

At the end of my Report, I have mentioned the findings in the research part. There I have also mentioned some recommendations for ACI Coil about what activities they need to follow to increase their coil’s sales. I hope they will be benefited from those recommendations and the overall conclusion is given according to my point of view.