Brand, Business, and Beyond: My Journey with Humayra Clothing

Abstract

Internship Report named "Brand, Business, and Beyond: My Experience with Humayra Clothing" outlines my twelve-month internship at Humayra Clothing, which is an online-based fashion house dedicated to producing high-quality hijabs, burkhas, and khimar sets for Muslim women in Bangladesh. The internship was conducted to fulfill the requirements of my Bachelor of Business Administration degree program at United International University. I began as a Brand Executive and subsequently moved up to the position of Brand Manager. In that position, I was engaged in various activities, which included monitoring the level of inventory, overseeing product packaging, designing content for social media sites, carrying out live promotional events, interacting with customers, facilitating brand visibility, and assisting in launching new products. Additionally, I also participated in photoshoots for models and assisted in developing new product concepts, founded on customer preferences and prevailing market trends. Humayra Clothing began operations in 2018 and has grown steadily, with over 30,000 customers presently and monthly revenue of 2 to 3 lakh BDT. Jersey material khimar dresses and burkha-hijab sets are very much in demand since no other business offers precisely the same. The company retails through Facebook as well as a Mohammadpur showroom, combining online and offline retailing. In this report, I share what I learned about the company's day-to-day operations, the items they offer, client behavior, and the hijab advertisement in Bangladesh in general. I also discuss the company's complications, strengths, and shortcomings, and potential growth opportunities. This internship allowed me to apply what I had learned in the classroom to real-world situations, particularly in branding, marketing, product management, and customer service.