| dc.description.abstract | This research investigates the factors influencing undergraduate students at United International University (UIU) to choose Supply Chain Management (SCM) as their major in the Bachelor of Business Administration (BBA) program. Using a mixed-methods approach, the study combines data from a quantitative survey of 26 SCM students with insights from eight semi-structured interviews to identify and explore five core themes: career motivation, peer influence, perception of SCM’s future relevance, curriculum satisfaction, and pre-enrollment awareness. Findings reveal that career prospects are the primary motivator, with 69% of students selecting SCM due to its job potential, while 46% reported minimal awareness about the field at the time of enrollment. The analysis also highlights the role of peer and family influence, moderate satisfaction with the current curriculum, and the need for better institutional academic guidance. Correlation analysis further supports the thematic findings, revealing significant statistical relationships among key variables. The study concludes that while SCM is perceived as a strategic and future-oriented discipline, gaps exist in student awareness, curriculum relevance, and academic counseling. Recommendations include strengthening career advising, improving pre-admission communication, and aligning curriculum with market demands. | en_US |
