| dc.description.abstract | The executive summary provides an overview of the report titled "SWOT Analysis of
foodpanda," focusing on the Strengths, Weaknesses, Opportunities, Threats, and online
food delivery services. In today's fast-paced world, SWOT Analysis is essential for
staying competitive, especially in the online food delivery market, which has become
increasingly popular due to its convenience and safety. foodpanda, a leading food
delivery platform, employs a variety of SWOT Analysis techniques to engage consumers
and expand its market presence. This report aims to explore and evaluate foodpanda’s
SWOT Analysis, including digital marketing, customer engagement, brand positioning,
and promotional activities. The objective is to assess how these analyses contribute to the
company’s success and identify potential areas for improvement. Throughout my three-
month internship at foodpanda, I had the opportunity to work closely with the marketing
team, contributing to various campaigns and gaining insights into the practical aspects of
marketing. This report presents a comprehensive account of the responsibilities I
undertook during my internship and the analyzing initiatives I was involved in. The
analysis reveals that the emergence of digital technology has significantly influenced
foodpanda’s marketing, enhancing its ability to attract and retain customers through
targeted advertising, social media engagement, and personalized promotions. The Covid
pandemic further accelerated the shift towards online food delivery, making SWOT
analysis more crucial than ever. In conclusion, this report underscores the importance of
continuously refining marketing to meet the evolving preferences of customers and
maintain a competitive edge in the online food delivery market. By leveraging innovative
marketing techniques and maintaining strong customer relationships, foodpanda can
strengthen its position as a leading online food delivery platform, catering to the demands
of modern-day consumers. | en_US |
