| dc.description.abstract | The purpose of preparing this report is to present the financial standing of City Bank Limited. The financial performance has been analyzed using five years of data over 2017-2021. Ratio analysis, which is a widely used technique, was applied to figure out how the City Bank performs. A ratio metric has been conducted in evaluating its financial performance on five dimensions such as profitability, liquidity, solvency, efficiency, and market performance. By conducting the liquidity ratio, I found out that CBL has maintained a satisfactory level of liquidity throughout the years. In the profitability analysis, it was uncovered that they could have improved their profitability level by maintaining strong customer relationships. Then in the efficiency analysis, it became clear to me that they have been using their resources well enough to produce income and profit. And then the solvency analysis showed that they have not maintained enough assets against their long-term obligations. Lastly, the market ratio revealed consistent growth over the years. These analyses help the stakeholders, including investors, creditors, and management in decision-making regarding investment, lending, and strategic planning. In the fourth chapter of the report, I’ve concluded that to keep the #1 position, City Bank needs to put a high priority on providing excellent customer service that meets the needs of current customers who want efficiency and dependability. This proactive strategy increases City Bank's competitive advantage in the fast-paced market while also fostering loyalty and trust. | en_US |
