| dc.description.abstract | This paper examines Next Ventures, a notable digital company firm located in
Bangladesh, and its subsidiary, FundedNext, which works in the proprietary Forex trading
market. It discusses the company's strategic positioning, market dynamics, and the
lessons learned from an internship at FundedNext, with an emphasis on digital marketing
activities and contributions made during the internship time. Next Ventures differentiates
itself in the FinTech industry by making strategic investments in technology and having
regulatory expertise. The company has strategically positioned itself by utilizing significant
resources to innovate and navigate regulatory challenges. By forming strategic alliances
and acquiring other companies, Next Ventures expands its market coverage and
operational capacities, establishing a strong obstacle for potential new competitors. The
company stays ahead by incorporating exclusive technologies and fostering solid supplier
connections, reducing the impact of any one supplier. FundedNext operates in a market
where traders typically have low bargaining power because trading packages are
standardized. The company's methods guarantee equality and openness, providing
options that meet different requirements with no opportunity for bargaining. This approach
results in strong customer loyalty because traders are guaranteed fair and consistent
terms. FundedNext's focus on constant innovation and competitive differentiation helps
to mitigate the threat of substitutions in the Forex prop trading market. Even though
traders can choose other methods like self-funding or automated trading platforms,
FundedNext's dedication to quick payouts and beneficial trading terms sets it apart. The
strong competition against established players like FTMO and MyForexFunds is due to
the firm's global reach and attractive terms. The internship at FundedNext required
performing various tasks in the digital marketing department, such as managing
campaigns, analyzing performance, creating content, and conducting market research.
The hands-on experience involved managing digital marketing campaigns on Meta Ads
and Google Ads, analyzing campaign performance with Google Analytics, and
contributing to strategic initiatives to improve customer acquisition and revenue. The
training program consisted of an extensive company-wide orientation followed by specific
digital marketing training, which helped enhance essential skills in digital marketing tools
and strategies. Suggestions for enhancing FundedNext's digital marketing operations
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after the internship involve utilizing advanced data analytics and AI tools for improved
campaign optimization, creating a unified cross-channel marketing plan, and diversifying
content types for increased engagement. Ongoing learning and improving skills are
important for staying competitive. Moreover, prioritizing revenue enhancement,
enhancing customer feedback processes, and advocating for sustainable marketing
strategies will continue to improve the company's market standing and efficiency. In
general, Next Ventures and FundedNext are in a good position to use their creative
strategies and focused approach to drive growth and stay at the top in the changing
FinTech industry. The internship findings underscore the significance of strategic
marketing and operational excellence for maintaining a competitive edge and attaining
lasting success. | en_US |
