Behavioral Intention of Using Mobile Payment in Bangladesh

Abstract

In twenty-first century, the use of mobile payment has significantly increased both in numbers and in volumes. All over the world, more and more people are getting engaged in cashless transactions by initiating the use of mobile payment without relying much on the need to carry cash with them. Bangladesh is no different; such trends are also apparent in this country. This study is an attempt to understand the behavioral intention of using mobile payment in Bangladesh. The precise objective of the study is to evaluate the impact of perceived ease of use, perceived security, individual mobility, and perceived social influence on the behavioral intention of using mobile payment in Bangladesh. Data were collected from 508 respondents currently living in Dhaka city. The sampling technique used was purposive in nature to ensure the representation from different segments of the mobile payment market. The questionnaires prepared from the established measures for measuring the aforesaid variables were administered through Google Form; therefore no missing values were found because the items measuring all the variables considered were made compulsory to be answered through setting. A multiple regression analysis was conducted considering the behavioral intention as the dependent variable and perceived ease of use, perceived security, individual mobility, and perceived social influence as the independent variables The impact of perceived ease of use, perceived security, individual mobility, and perceived social influence on the behavioral intention of using mobile payment in Bangladesh is found to be statistically significant. The changes in the behavioral intention of using mobile payment can be explained by the changes in perceived ease of use, perceived security, individual mobility, and perceived social influence by 52.78 percent. No multicollinearity was found among the independent variables and error terms were found to be normally distributed. All other assumptions of conducting the multiple regressions were also checked and found to be not violated. So it can be logically concluded that managers and policy decision-makers may attempt to increase the behavioral intention of using mobile payment by improving perceived ease of use, perceived security, individual mobility, and perceived social influences.