Social Media as an Effective Tool for Business Promotion: Example from Bengal Plastic Limited

Abstract

The report titled "Social Media as an Effective Tool for Business Promotion: Example from Bengal Plastic Limited" presents an overview of the author's internship experiences at the company. The report comprises five chapters that cover different aspects of the study. The first chapter provides an introduction to the study, outlining the objectives of the report, which includes illustrating the author's internship experiences, analyzing Bengal Plastic Limited's social media strategies, identifying the advantages and disadvantages of using social media for business promotion, and suggesting recommendations for improvement. The second chapter presents an overview of Bengal Plastic Limited, including the industry in which it operates. The third chapter highlights the author's internship experience and the skills and knowledge acquired during the internship. The fourth chapter discusses the social media strategies used by Bengal Plastic Limited for business promotion. The chapter covers the tools and platforms used, target customers, and strategies for content optimization and customer engagement. The fifth chapter presents the conclusions and recommendations based on the analysis of the work. The report concludes that social media is an effective tool for business promotion, and Bengal Plastic Limited has made significant progress in its social media strategies. The report also provides suggestions for further improvements in the company's social media campaigns. Overall, the internship experience at Bengal Plastic Limited provided the author with valuable skills and knowledge in digital marketing, market research, customer engagement, and social media management. It enabled the author to apply marketing principles and strategies to develop and execute successful campaigns and gain insights into the digital marketing industry.