Market Competition in Tobacco Industry in Bangladesh: A Case of Japan Tobacco International

Abstract

Market competition provides the fertile business environment in which entrepreneurs can flourish. They are allowed to take risks, innovate, create whole new products and services, challenge the status quo, and receive monetary compensation for doing so; thereafter entire nations will enjoy the fruitful results of wealth creation (Poverty Cure, 2022). This report aims at exploring the market competition of tobacco industry in Bangladesh in relation to Japan Tobacco International (JTI).

JTI is an organization of 40,000 employees, representing 110 different nationalities and operating in 77 different countries, is a part of this company. We have undergone substantial changes since our founding in 1999, transforming us into a truly global business. JTI is very proud of its rich history and diversified staff, which are essential to the company's long-term success through fostering innovation and creativity. Every nation and member of our network has a significant role to play in ensuring our ongoing success. JTI encourages everyone to contribute new ideas, challenge the established quo, and provide their best effort as a result. Employees are by far the biggest investors, and we are convinced that if we take care of them and continue to invest in their advancement, we can grow and extend our company.

Since JTI is one of the leading tobacco giants around the world, I tried to research and find out of different dimension of that company by doing intern there to learn something new. And hence, I could realize that, with the product quality and time worth service, they become the leader amongst tobacco industry around the world. Based on the study, several recommendations are forwarded for further improvements.