Practices of Digital Marketing in Mental Health Organizations

Abstract

Digital marketing is a part of online advertising through online-based technologies including desktop computers, mobile phones, and other digital media and platforms like- Facebook, Instagram, Twitter, LinkedIn, and YouTube which can help to promote products and services. The way brands and companies employed marketing technology evolved as a result of its development in the 1990s and 2000s. Digital marketing campaigns are becoming more common as a result of the combination of various marketing types like Search Engine Optimization, Search Engine Marketing, Content Marketing, Impact Marketing, and so on. Digital Marketing performance is now part of the whole industry to get better information. Indeed, in mental health organizations, digital marketing strategies can be a very important issue to be addressed. As digital advertising has a huge impact on people's social spheres, it would be time to develop digital marketing strategies among Bangladesh's mental health organizations to achieve the most effective digital results. During a critical illness, mental health organizations can lead to the use of a telemedicine platform for the safety of patients and physicians. In this way, the goal is also simple and obviously the most effective method. Mental health organizations should also enrich themselves by collecting and using additional digital diagnostic equipment to produce accurate results. According to a 2018 study conducted jointly by the government and NIMH, the frequency of psychological sickness in people aged 18 and over was 18.7%. The prevalence of disease was highest in those 60 years and over 20.2% Mental health, defined by the World Health Organization, is "a state of well-being in which a person perceives his or her abilities, copes with general health pressures, produces and reproduce, and participates in his or her community". Indeed, a mental health organization should be organized to help its clients financially so that the service can deliver efficiently and effectively. As people become overly concerned about the internet, they tend to search the whole issue online and eventually find solutions to it, so digital marketing strategies should be set up to speed up their ongoing support of mental health organizations. This report is an effort to provide a picture of the impact and effectiveness of digital marketing strategies on mental health organizations.