Marketing and Sales Activities of Online Education and Training Platforms Based on Coders-Trust Bangladesh

Abstract

As a freelancing organization too, like Coders-Trust Bangladesh, marketing and sales are the most creative sectors of any industry. Coders-Trust Bangladesh is a skill development institution and a freelancing organization. Its primary goal is to enhance people’s skills and reduce the unemployment problem in Bangladesh. And I was a part of this organization as a business developer, where my job was to communicate with clients, which is actually a call of duty for those who have less idea about freelancing. The company uses these activities in different ways to create customer demands and also persuade them to purchase their offerings. It is the same with coders-trust Bangladesh. The company uses various marketing strategies to attract customers and sales techniques to convert them into students on their own for freelancing. The company uses word-of-mouth marketing, social media marketing, website marketing, offline promotions, educational institution visits, and other methods to spread knowledge among people and salespeople to convert interested people to customers. This report will take a deep look at all the activities, discuss their problems, and provide proper suggestions according to the author. I also gather knowledge by observing the promotional activities of this freelancing organization and their real consumers.