Report on ‘Glamorous Choice’: An F-commerce Based Fashion E-tailer

Abstract

This report is based on ‘Glamorous Choice’, a Facebook page-based fashion e-tailer. It focuses on insights into the startup, its marketing strategies, and its competitors in three sections of this report.

Section one contains the overall company idea, foundation, and online business development. It covers the online business development process, the delivery process, and its sourcing strategies. It also describes the digital and F-commerce-based online business models.

Section two mainly describes the marketing and branding strategies of ‘Glamorous Choice’, focusing on F-commerce and communication. Customer need assessment, Product Design & development strategies, Cost Models & Pricing Strategies, and Communication strategies are also discussed briefly.

Section three explores the competitive environment in F-commerce-based fashion e-tailing. The direct and indirect competitors of ‘Glamorous Choice’ are identified and analyzed to determine the competitive advantage of ‘Glamorous Choice’. Some F-commerce-based fashion E-tailers, leaders in the target group of ‘Glamorous Choice’, are analyzed to explore the main factors behind their business success and use that for benchmarks.