Sales Activities of the Enterprise: The Case of Mousumi Enterprises Limited (MEL) - A trading and distribution house of Aman Group of Companies
Abstract
The purpose of an internship program is a professional learning experience that offers meaningful, first-hand, practical work that is a simulated reflection of the field of study or career interest of certain students. It is the medium through which academic hypotheses and the real-life world collaborate to create opportunities for career exploration and skill development. This internship report results from spending almost three months at Mousumi Network Limited, a sister concern of the Aman Group of Companies. I wrote this report intending to complete the Internship Program in the BBA Undergraduate at United International University by me, Md. Iftekharul Alam, with the core topic, is to understand the activities and sales operations of primarily FMCGs, including primary data and secondary data. The first section of the report contains information relating to internship programs, as it is standard procedure to do so when constructing articles of this nature. It also includes introductory information about the office that employed me as an intern and states the background and objectives of the report and the scopes and limitations of the report. The second section of the report goes into a broader view of Mousumi Network Limited and by proxy Aman Group of Companies, as it is the parent company that the former stems from. The company’s history, mission, vision, core values, strategies, products, services, industrial analysis, SWOT analysis, trends, size, and other aspects related to that field are detailed. We should note that some information related to the company directly cannot be mentioned in this report, as it was stated by the company hiring me as an intern that I cannot publish information regarding certain areas. The third section of this report contains a summarized, but detailed account of my experience at Mousumi Network Limited as an intern. My job title, duties, responsibilities, contributions to departments that are functional, observations, assessments, suggestions, recommendations to the firm, skills applied, skills developed, and more minute details related to this field are recorded. The fourth and final section of the report contains a conclusion in which I discuss the position and projection that Mousumi Network Limited, under the Aman Group of Companies, holds and will most likely go to in the coming future. Added information after that section contains appendixes and sources from where the secondary information was got from.
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- Marketing [297]