COVID 19 Effects on Consumer Purchasing Behavior: Perspective of Online Shopping in Bangladesh

Abstract

The information and communication technology revolution has been instrumental in transforming the global economy toward digitalization, or the digital economy. According to many economists, it is a contemporary economy's primary motor, accelerating the nation's economic growth. With the advent of digital and online markets, the traditional market has been replaced by a market that provides customers with more scope and assurance. In the context of the COVID-19 pandemic, it has already been shown that there is no other market place other than the online, and that the whole globe is entirely reliant on online economic activities. Using a self-constructed online questionnaire, this research and study gathers data from the city of Dhaka in Bangladesh, where a large number of customers engage in online shopping. The study, which is based on both primary and secondary data, attempts to analyze the digital economic upsurge in Bangladesh by analyzing the purchasing behavior of customers when they purchase online and assessing the relevance and challenges associated with digital marketing. Price, lengthy delivery time and no return policy on online shopping were identified as important factors. The majority of customers regarded high price as the most significant element in their purchasing decision on online shopping. According to the findings, I have provided some recommendations that can help to online marketer to establish their online and e-commerce business.