Internship Report on "Marketing Strategies and Activities of eWorld Brands"

Abstract

The main purpose for selecting this topic for the entire study is to learn about effective marketing strategies in an online business. A strong and effective marketing strategy is essential for every business or organization. I have selected eWorld Brands (An Online Shopping Store) for preparing my internship report to study about their overall online marketing strategies & activities. eWorld Brands started their journey with the hand of Catalyst BD. Generally, eworld Brands is a new style online shopping store of new type of replica watches, bags with the quality of an outstanding service at very reasonable prices as their approach. They started their business in Iran and mainly sourced from authentic and trusted suppliers of China. From 2002, they have established three assembling points in Dubai for replica watches and bags which helps to give 100% warranty and guarantee scheme for their reputed clients with quick notice. In this report, the study have been analyzed in order to get a clear understand about eWorld Brands’ segmentation, target market, and positioning strategy, as well as how they implemented the 4ps of marketing mix on their online shopping industry all around the world. Based on the findings, several recommendations are provided that make logical sense to put into action in order to strengthen eWorld Brands’ existing market position in the online shopping industry of Bangladesh and other countries.