Analysis of Fast-moving Consumer Product Market: A Study on Tissue Industry in Bangladesh

Abstract

The main purpose of this study is to learn about effective marketing approaches. I have chosen the topic based on my knowledge and reasonable information gathered from the internet which is titled “Analysis of Fast-moving Consumer Product Market: A Study on Tissue Industry in Bangladesh”. Tissue is one of the biggest and Fast-Moving Consumer Goods (FMCG) industries in Bangladesh. It is mostly consumed by households and restaurants for various needs. The study is conducted based on several issues divided into some chapters including i) Overview - which includes the methods, limitations, and objectives of the report, ii) Industry overview- it includes the organizational overview of the tissue industry, iii) Literature Review- it includes attributes explanation, iv) Analysis & Findings and Discussion - here I analyzed the tissue market industries brand loyalty along with other attributes and also surveyed my report topic. Then according to the analysis, I tried to explain what is happening in the current tissue market, and based on these, some recommendations are forwarded along with the conclusion.

In brief, this project paper gives in-depth analysis and understanding of the current tissue market scenario of Bangladesh. Conclusively, I have attempted to apply my theoretical and valuable information on branding and its various angles to set up the report and to explain the issues regarding benefitting brand loyalty and how to improve it. After completing this whole report, it is clear that the whole tissue market is in a good condition though there are so many scopes for improvement.