Non-Profitable Organizational Marketing: An NGO Perspective of Bangladesh

Abstract

Bangladesh is known for having NGOs around the world. Nearly 2,501 NGOs are operating in Bangladesh. As far as NGOs are concerned, they do not need any fame to perform their tasks. In order to showcase all products, NGOs are looking for beneficiaries. For these reasons, the poor in Bangladesh can benefit from these NGOs. NGOs provide club cards to many beneficiaries. All products include internal clubs. None of the NGOs in Bangladesh follows any expert methods in their advocacy activities. Some of them follow some expert methods of buying funds from donors. There are many departments of NGOs that serve consumers and maintain the activities of NGOs. NGOs have project departments, such as the Food and Nutrition Department, the Audit and Finance Department, and the Emergency and Response Department. NGOs have many practical factors to serve several beneficiaries of their providers.

The internship report has been written primarily based on “Non-profit organization marketing: An NGO perspective of Bangladesh”. This report describes how the NGOs are advertising and selling their products. It also reports on how the NGOs are using 7ps (Product, Place, Price, Promotion, People, Process, and Psychical Evidence) for marketing mix strategies. This report holds a Bangladesh perspective while analyzing factors of marketing available for NGO’s deliberation for setting the marketing strategy as a Non-profit organization. The report also highlights how the government and non-government organizations are working virtually for personal service.