SME Banking Practice_ A Case Study on JBL

Abstract

The Jurain SME Branch of Jamuna Bank Ltd. is situated at Jurain Dhaka. It is established in June 2010. It is a branch of third generation bank named Jamuna Bank. Now, Jamuna Bank has one hundred forty four branches & two hundred six ATM booths in all Bangladesh. The strategic management of Jamuna Bank ltd. is thinking to establish more branches to increase banking facility and more sub-branch to give service of rural people. This SME Branch of Jamuna Bank Ltd. is a newly established branch in Jurain than other branches. It is established until now about Eleven years is gained a great reputation than other branches through better service quality and increasing facility. It is also trying their best to improve service quality and increasing facility through its different financial product. In this report, Chapter-1 contains the origin of the report, objective & source of the report, the methodology I use in this report and limitations of the report. In the report Chapter-2 contains the history of Jamuna Bank Limited and history of this branch, the vision, mission, objective, ethical practice, strategies, Board of directors of this branch. Purpose of SME loan, SME exposure limit, loan pricing, period of loan, mode of payment, security for the loan facility, documents required for the loan the loan facility, different kinds of SME loan, Selection criteria for potential enterprise of SME, processing and screening of loan proposal, marketing process related to SME loan are described so that the man who read this report can get a clear idea about this branch. Chapter-3 is the chapter where all current position of SME of this branch is described. Contribution of SME loan to total profit from last twenty months are described by graph so that the reader can understand which things are most influenced during this period. Most common business obstacles, main reasons behind high employee turnover are also given based on the answer of the entrepreneurs. Findings are described in chapter-4 where I presented the things observed during this three month about this branch. Generally, I presented the positive things that will create opportunity for this branch to increase profit and customer satisfaction. Recommendation is in chpter-5. During my three months I observed some opportunities and limitations in this branch where I described the possible way to remove these limitations and hold the reputations to increase profit for this branch and create satisfaction on this branch. Conclusion is in chapter-6 where I gave an extraction on the overall activities of the branch from my personal perspective.