Advertising Style of Telecom Industry in Bangladesh: Grameenphone and Robi

Abstract

Telecommunication industry intensifies our communication smoothly. Once we were used to send letters by mailing office. We were waiting a latter for day after day. But after 90s decade the situation dramatically has changed. Advertising helps us to gain the knowledge of a product. Advising promotes increasing production of a company. Yes types and nature of advertising has been changing. Marketers must aware of demand of consumers and viewers. Advertising is a promotional tool which helps someone to get familiar products or services. Advertisement helps to remove knowledge barrier and makes a good connection between seller and consumer. Giant companies spend a lot of money to promote their products and services. Advertisement directly impacts on consumer. We know there are many types of advertisement sources. It may be typical types or may be modern types. Day to day tools of advertisement is changing. Consumer expectation levels differ depending on various source of advertisement. Actually people liked an advertisement based on its motive. But there are some basic conditions to be liked an advertisement by people. It is not a matter source of advertisement. Advertisement is more than emotions, social value , brand value or expenses. We have experience sometimes Grameenphone makes emotional based TVC which touch our hearts. People liked those advertisements which have a quality, strong messages and strong social values. In this paper, the writer collects 15 GP TVCs and 5 Robi TVCs. Each of TVC has a description and provides the main theme. After reading this paper one can know the nature of advertisement nature of both companies.