Analysis of Consumer Knitex Limited and Its Industry in Bangladesh: An Internship Experience Perspective

Abstract

This report has been made about the “Analysis of Consumer Knitex Limited and its industry in Bangladesh- An internship experience perspective’’ This report contains six chapters. This report will provide a idea about the textile industry not only within the country but the foreign market as well. The first chapter is the Introduction of the report, which consists of the history of the RMG (Read made garments) or the textile industry of Bangladesh, it's status and its growth and recognition. The chapter also includes the background of the report, objectives of the report, scope of the report, methodology, data collection procedure, data analysis and reporting, definition of key terms. The second chapter is the Company and Industry preview. This chapter contains company analysis, trend and growth, customer mix, product / service mix, operations, SWOT analysis, Industry analysis, specification of the industry, external economic factor, technological factors, barriers to entry, supplier power, buyer power, threat of substitute, industry rivalry. These analyses are based on facts and figures according to CKL. The third chapter is the Theoretical Aspects. This chapter includes all the details of the marketing activities, marketing mix, product, price, place, promotion and Financial Analysis and Findings of Consumer Knitex Limited (CKL). The Fourth chapter is the Internship Experience in Consumer Knitex Limited. This chapter contains all the details of my internship about the responsibilities, and position in the company, which is an intern of the Finance & Accounts Department. My learning during the internship, the training and observation, and the academic knowledge I could use in discussed briefly. Chapter Fifth is a Conclusions and key facts. This is the chapter that is helpful to the management and investors who are looking forward to Consumer Knitex Limited. The recommendations are also helpful to the management team of the company to know what improvements does it requires for the department activities as well as the company itself.