An Evaluation of Reviewers’ Comments to Examine the Online Shopping Activities: Study of Daraz Bangladesh

Abstract

The project has been set up with a reason for giving an examination of general consumer experience and functional learning of general exercises of Daraz Bangladesh. Daraz Bangladesh is essentially an e-commerce firm which gives convenient online shopping opportunity to its buyers and an online showroom to its sellers. The organization trusts that the e-commerce segment in Bangladesh will blast in not so distant future in view of technological progression and accessibility of web. Thusly, it chose to get the early market in the business so it can pick up clients validity and has the first mover advantage. Nevertheless, considering some critical components like the time of delivery, product quality, value creation and price which are identified with consumer experience are analyzed thoroughly in this report by gathering information from primary and secondary sources. The sources contained reviewing clients, surveying customers, site substances, write-ups and meeting with existing representatives. This report has explored every one of the data gathered from different sources that comprehended the primary factors that are influencing the organization's consumer experience level which empowered some discoveries of viable proposals to expand consumer experience level. Some of the findings from this research include how customers find elements such as, promise fulfillment, online platform design, payment system etc. important. This study has identified five key variables for online shopping organization that include Service quality/Reliability, Product quality, Shopping experience, Delivery Experience, and Refund Policy. The level of their expectation regarding such factors has been measured by an importance scale. Thus, from this report, which factors play the biggest role in shaping their customers experience level. Based on the findings, several recommendations are suggested.