An Internship Report on CordersTrust Bangladesh

Abstract

Coders Trust Bangladesh (CTBD) is a Denmark-based leading IT training and support organization in our country. This report evaluates the overall business strategy of CTBD. This organization is very well known for providing freelance training. And it has already been proven that Coder Trust Bangladesh is playing a very necessary and extraordinary role in freelance training in Bangladesh. This report is based on my internship experience and provides a brief overview of the business strategy of Coders Trust Bangladesh. The customers at CTBD can be analyzed by their professional background, age, income, gender, education, and geographic location. CTBD clientele is mostly dominated by Jobholders to promote their career achievements, 20-30 years age group, mid to low income group, equally by male and female, university graduates, and outside Dhaka through online-based training services. The competitor analysis of CTBD has been completed based on three-factor, they are; Timing of market entry, Market Penetration, Product Uniqueness. And based on these three factors, the competitor insight has been done with the two direct competitors of CTBD, one is creative IT and another one is Careerhub Bangladesh. In this report, we have also discussed the marketing strategy of CTBD. We focus on the marketing mix of the 4P’s. CTBD focuses on its product variation, product differentiation, and product elimination based on customer needs. CTBD always prices it offers competitively and this pricing strategy helps it capture a huge market share of our country’s freelancing market. CTBD’s vision helps planning its placing decisions. Including its headquarter in Banani, CTBD has branches in Dhaka city. It has recently decided to enter the commercial capital of the country, Chittagong. It has a plan to expand outreach to all districts of the country. Lastly, for promotion, CTBD uses mostly Below-The-Line (BTL) communication platforms with some allocation for ATL types such Tv Advertisement. This report uses the technical and strategic features to evaluate the current situation of CTBD. Several recommendations are forwarded based on those findings.