Internship Report on Ishurdi Gym

Abstract

Ishurdi Gym Fitness and Play-Zone offers solutions for fitness goals and a healthy lifestyle in an informed and safe environment. Located in Pabna, it targets segments interested in adopting a CrossFit lifestyle. It offers flexible scheduling and resourceful trainers for a better customer experience. Ishurdi Gym has entered the market to serve an unmet customer need. Before its entry into the market, the market was served by two direct competitors – Gold Gym and Dynamo Fitness. A competitor profile matrix-based analysis suggests that Ishurdi Gym has the opportunity to capitalize on its competitive advantage. It has adopted an aggressive market penetration strategy to raise its customer base to reach the break-even level by the end of the first year. Ishurdi Gym prepares a marketing plan to attract its target customer. It specifically focuses on the young segment who holds a higher likelihood to adopt the CrossFit lifestyle. Based on segmentation we target school and college-going students and jobholders. We position our service with the help of social awareness and social media marketing techniques. We design attractive packages for our potential customers. The price of the packages is very attractive for our target customer. The gym uses social media as its main promotional tool. The location of Ishurdi Gym is the downtown of Ishurdi City. It has professional and experienced people to serve. It has the best ambiance for exercise. The operation process of Ishurdi Gym makes it a very customer-friendly solution. Ishurdi Gym expects to earn a modest profit by the year based on projected goals. We project first-year service costs as Tk. 16,00,000 and a 12.5% growth rate for the next two years. The direct cost of the service fee is projected to average 60% of the gross service fee, including 50% for the purchase of equipment 10% employee, and other expenses. Net income is projected Tk. 1,80,000 for the first year running for the next year Tk. 2,40,000 and a 33.33% growth rate.