Marketing Mix Strategies of Programme for Community Development (PCD)

Abstract

The internship is such a program that makes an understudy encounters the corporate life interestingly. I was relegated as an understudy in PCD. I did my report on the Marketing Mix strategies of PCD.

Additionally, NGO is a significant industry, which is liable for the improvement of the worldwide financial condition, the fundamental objective of this report is to lead an examination on generally speaking promoting techniques on PCD, Bangladesh and apply them showcasing methodology on their item, administrations and interaction, During the 3 months turn for the internship program, 3 division revolutions were required, these divisions are_ General miniature credit, advances and Advances, and Unfamiliar trade, the extent of movement and cycles of these divisions are tremendous and it is absurd to expect to comprehend everything inside a brief timeframe, consequently, the discoveries and proposals dependent on this three months’ turn can be preferably emotional over critical, In the wake of being joined with PCD NGO for 90 days, it was seen that, PCD NGO had a ton of chance that they can benefit with some appropriate showcasing system and interaction development, the principle strength of PCD NGO framework, it was tracked sown that, the advancement exercises are not that forceful ad other business banks, With some little expense in advancement and promotion, PCD NGO can acquire substantially more than whatever they are procuring now. Likewise, it was seen that, PCD NGO is as yet not giving a lot of office to general shoppers like customer credit, Microfinance alternatives and so on However their greater part pay is created from modern client, yet the significant marking, picture and idea of a Ngo is brought about by broad customer, With more consumer loyalty, PCD NGO can acquire a higher brand esteem as well as acquire mechanical clients for better standing_ at last giving the NGO a lot higher benefit, Aside from the noticing the tasks, different pertinent data was gathered by talking the approved staff, For auxiliary materials past records, document, reports and different information have been gathered and examined with the end goal of this report, A few issues were looked during setting up the report, Not every one of the information or data was promptly accessible because of absence of legitimate documentation, Because of secrecy reason, other wellspring of data couldn’t be investigated, the advertising blend is the arrangement of controllable strategic showcasing instruments_ item, value, spot and Advancement; that the association mixes to create the reaction it needs on the lookout, the promoting blend is comprising of everything the association can do to impact the interest for its item or administrations.

It has been a humongous task to meticulously describing all the elements of 7 Ps (Product elements, Price & other user outlets, Place & time, Promotion & Education, Physical elements, People, Process) in general banking. The researcher honestly tried to reflect the daily transactions which take place in an NGO, in particular, the Programme for Community Development (PCD), and working with deposit products and investment products.

Programme for Community Development (PCD) marketing strategy shows for achieving balanced and sustainable growth, we must satisfy two group’s new customers and repeat customers. Today, marketing should be all effort to retain current customers and build lasting customers relationship. Thus, marketing is service-oriented. The service is “a bridge between products and customer”