An Evaluation of Brand Activation Strategies of MediaQuest Bangladesh

Abstract

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines including Commerce marketing, experiential marketing, influencer marketing, content marketing, promotion marketing, and relationship marketing. All of these disciplines help bring a brand to life by connecting and interacting with the target consumer on a individual level. As such, Digital & traditional PR is an effective approach for improving brand’s online presence and visibility. Companies may talk directly to their target audience at any time of day or night, and static information can be converted into discussions.

This study aims at exploring the brand activation activities of MediaQuest in the Bangladeshi market. MediaQuest has started their journey from October, 2019 with the dream of becoming one of the top agencies in the country & their main goal is to provide the best service to achieve client satisfaction & meet client’s highest expectation in the field of brand building. MediaQuest has established their organization through a large team of experienced professionals from the public relation & advertising sectors. The main purpose of preparing this report is how Brand Activation is done and what are some essential techniques to perform brand activation in PR Agency of MediaQuest Bangladesh. For improving brand image, they generally do traditional PR, maintain relations with media & monitor it, developing content on online platforms, and advertising, organized events, activations & campaigns, digital marketing. All of these activities & strategies of brand activation as a PR agency of MediaQuest Bangladesh have been analyzed & discussed on this report. And on the basis of analysis, some recommendations have been mentioned.