Trade Marketing Activities of Transcom Beverages Limited

Abstract

The internship report is used as an example because it is one of the requirements for all UIU Business School interns. This internship report explains in detail how much the largest franchise in Bangladesh operates in terms of sales and marketing. As a marketing student I would say I got a tremendous opportunity of doing my internship and learning a lot from such a reputed successful organization.

The report will provide an insight into how an international consumer goods brand adopts different marketing strategies in the perspective of Bangladesh and which trade offers are provided to their distributors and retailers. This report also briefly familiarizes the reader with the history of Transcom Beverages Limited, PepsiCo Inc., how Pepsi cola came to be such a popular drink and made its way to the hearts of millions customers.

Transcom Beverages Limited has brought the master franchise of PepsiCo in Bangladesh. TBL had a fantastic year in 2009, collecting several prestigious prizes. In Bangladesh, PepsiCo’s only bottling partner. TBL has received several major national and International awards for its unique and excellent venture via excellence. TBL gives importance to trade marketing activities the most; continuously updating and monitoring their marketing offers and incentives to take over the shelf spaces.

This report gives an insight of these trade marketing efforts and how it accelerates trade marketing sales. As TBL focuses on maintaining the strengthening relationship with distributors (partners) and retailers the most in their supply chain since they bring the products closest to the consumers. I have tried to portray the trade marketing activities in abroad way, how TBL handle the retailers and the whole trade marketing promotion thing works. How the trade offers are dominating other brands in the beverage market. As an Intern my whole experience in trade marketing tasks. Different type of trade marketing projects that I have worked in those is also discussed here.

In my report, I have analyzed promotional activities different beverages industry especially Transom Beverages who is only franchises of PepsiCo product in Bangladesh. In this report banding and promotion are mainly focused along with how I worked in such reputed organization as a marketing intern. The branding and promotion process also how Transcom Beverages be a strong brand, it has analyzed. So, creative branding and promotion helps a brand be strong and also make it popular.