Online Marketing Practices of Daraz

Abstract

The use of the Internet to advertise a company's products or services is referred to as "online marketing."The buying and selling of products and services over the internet is known as ecommerce. Daraz Bangladesh was founded by the Rocket Internet Group in 2015. Daraz is an online B2C product whose business model seems to have generated positive customer reviews. It is a shopping space with a wide range of products, including clothing for men, women, and children. In May of this year, it became a part of the Alibaba Group's ecosystem. Daraz is an online B2C product, and its business model seems to have received favorable feedback from consumers. It is a location where shoppers can conveniently locate vendors. Daraz Bangladesh promotes its goods through social media channels. They have a Facebook page where they share updates on new campaigns and products. They also use YouTube and Instagram to advertise their stuff. Daraz Bangladesh posts advertisements on a variety of blogs on a regular basis.

Daraz is a big believer in using social media to advertise your business. Daraz publishes four commercial posts a day on their Facebook page and other platforms on average. On a regular basis, Daraz runs advertisements such as web portal advertising, Google Display Network (GDN), and association with different sites (both local and international) to increase traffic to their website and APP users. They have a Facebook Fan Club page where customers can discuss their grievances and issues with authorities. Daraz Bangladesh has a well-thought-out SEO policy. Since email marketing is practically free to start, it has a strong return-on-investment opportunity. Daraz will then use a short newsletter to entice return visitors to its website. The method of optimizing a website for search engines is referred to as SEO. It's critical for increasing the popularity of a search engine or website, as well as improving functionality for human visitors. Trigger alerts are now part of Daraz's automated strategy. A push notification is a warning that occurs on a mobile device. They can be used without having to be in the app. Daraz Bangladesh is a corporation that doesn't manufacture anything. It's an online marketplace where a number of different sellers will sell their wares. Customers can use Daraz's portals to perform searches before making a purchase. They advertise on YouTube and Instagram. They also use telemarketing to deliver SMS to consumers informing them of new Daraz deals. They can also be found reasonably easily when looking for keywords in Google, the most widely used search engine. The business advertises itself on Facebook, and they have a Facebook profile where they promote new items available on their websites. They have an online marketplace where sellers can sell their wares over the internet. There is no booking charge for Daraz arrangements. The seller set the price on the Daraz website, and the seller must follow the rule and terms in order to avoid charging an illogical fee. Daraz receives a commission for each product sold, and this is how the company makes profits. As an online marketplace, the Daraz marketplace directs customers to their websites and directs them to the official website page. Daraz is a well-known online retailer in Bangladesh. There is a lot of competition, but Daraz stands out for the quality of their online market. In this kind of emerging economy, Daraz's customer-centric approach will be ideal. In the coming days, the group will take advantage of economies of scale to outperform their competitors. Daraz currently has a high amount and a steady influx of revenue, but if a cheaper alternative becomes viable, buyers will undoubtedly switch and sales will drop. Daraz needs to improve its service offerings and it also needs to create a loyal customer base now. Since the market is fast changing and volatile, it is wise to plan ahead.