Marketing: Recent submissions
Now showing items 81-100 of 297
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Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
(2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ... -
Advertising Style of Telecom Industry in Bangladesh: Grameenphone and Robi
(2021-08-13)Telecommunication industry intensifies our communication smoothly. Once we were used to send letters by mailing office. We were waiting a latter for day after day. But after 90s decade the situation dramatically has changed. ... -
The Impact of Brand Loyalty and Perceived Quality on Brand Equity: A Study on Selected Brands of Smartphone Handsets
(2021-08-08)The study primarily intends to measure the impact of brand loyalty and perceived quality on the brand equity. The study specifically intended to measure such impact in the context of smartphone industry focusing on three ... -
Internship Report on Mim General Store
(2021-07-23)This report analyzes how Mr. Samsul started, operated, and managed the Mim General Store as an entrepreneur, and what management strategies he has used to achieve business success. Mim General Store is a grocery store which ... -
Digital Marketing Practices in Bangladesh
(2021-07-11)Digital marketing is the promotion of products and services via digital distribution channels that reach consumers in a timely, relevant, personal, and cost-effective manner. In this paper, the steps of digital marketing ... -
Marketing Strategies of United Commercial Bank Limited (Khilkhet Branch)
(2021-06-25)Marketing Strategy is a business concept whereby companies set their overall game plan for their target customers to increase their sales & profits. The report, titled ‘Marketing Strategies of United Commercial Bank Limited’ ... -
Analysis of Consumer Knitex Limited and Its Industry in Bangladesh: An Internship Experience Perspective
(2021-06-23)This report has been made about the “Analysis of Consumer Knitex Limited and its industry in Bangladesh- An internship experience perspective’’ This report contains six chapters. This report will provide a idea about the ... -
A Study on the SME Business of Grameenphone Ltd
(United International University, 2021-02-22)Mobile telecommunication companies are playing a key role in communication in the current world. Grameenphone has become one of the leading companies in the mobile telecommunications industry of Bangladesh. Creating a ... -
An Evaluation of Reviewers’ Comments to Examine the Online Shopping Activities: Study of Daraz Bangladesh
(United International University, 2021-01-26)The project has been set up with a reason for giving an examination of general consumer experience and functional learning of general exercises of Daraz Bangladesh. Daraz Bangladesh is essentially an e-commerce firm which ... -
Customer Perceived Satisfaction with the Mobile Company’s Complain Handling Service
(United International University, 2020-09-09)The aim of this report is to analyze the customer perceived satisfaction with the customer complaints handling services of Grameenphoen Limited in Bangladesh. Grameenphone (GP) mainly came from the joint venture between ... -
Cattle Farming and Meat Industry in Bangladesh: An Analysis
(United International University, 2020-09-07)The aim of this project report is to analyze the present scenario of cattle farming and meat industry in Bangladesh. Among the industries contributing for the economic development of Bangladesh, cattle farming and meat ... -
Customer Engagement Strategy: A Study on Some Selected Companies in Bangladesh
(United International University, 2020-08-13)Customer Engagement is the incredible relationship between a consumer and a company. It plays an important role in helping marketer understand service performance and customer outcomes. This report is based on customer ... -
Factors Influencing Laptop Buying Behaviour among Consumers in Dhaka City
(United International University, 2020-07-22)Purchasing a new laptop is not an easy task and with so many brands and hardware available, it can be a sad experience to choose one that fits our needs. There are so many choices that it’s hard to decide. Technology is ... -
A Review of Effects of Covid19 On Bangladesh Apparel Industry
(2020-12-10)The readymade garment (RMG) industry in Bangladesh is facing a grave disaster because of Covid -19, with a fundamental freeze on incipient business and mass expunction of subsisting orders. The Bangladesh Garment ... -
An Exploratory Study of Marketing Activities of Dutch-Bangla Bank Bangladesh Ltd
(2020-11-23)This report contains about Dutch Bangla Bank Limited organizational profile, historical background and marketing activities. But major focus of this report is “An Exploratory Study of Marketing Activities of Dutch-Bangla ... -
An Exploratory Review of Consequences of Consuming Fast Food
(2020-11-10)Healthy body and staying at good health is a gift and not everyone can have that. Fast food is mouthwatering food because of good taste and the convenient factors related to this. In this project report I was assign to ... -
Social Media Campaign of Akij Food and Beverage Limited
(2020-10-23)The report contains about Akij Food and Beverage ltd profile data promotional actives and brand positioning and company history. This report prepared especially for the social media campaign of Akij Food and Beverage ... -
Online Customer Engagement Of Bangladeshi Mobile Phone Brands
(2020-10-19)Customer participation is the emotional connection between the customer and the brand. Highly engaged customers can buy more products, promote more sales, and show more loyalty. Providing a high-quality customer experience ... -
Food Adulteration & Health Hazards In Bangladesh
(2020-06-17)This project report is prerequisite to complete the bachelor program of United International University. In this report there is a clear scenario of food adulteration in Bangladesh, this is the problem of past and also ... -
The Branding Strategies of Hotel Shams Plaza
(2020-03-03)The project study is conducted as a requirement of achieving the Bachelor of Business Administration (BBA) degree from United International University. The objectives of the study are to describe the Hotel Shams Plaza ...