Marketing: Recent submissions
Now showing items 21-40 of 297
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Mobile Banking Practices in Bangladesh
(2023-03-19)Mobile network operators first came to Bangladesh in 1993 through Advanced Mobile Phone Service (AMPS) technology. Later, Code-Division Multiple Access (CDMA) technology was introduced. Despite being a more recent service ... -
Measuring Consumer Satisfaction in the Tourism Service Sector of Bangladesh: A Study on Sunshine Travel Air International
(2023-02-11)In spite of the challenges faced by the sector as a whole, travel agencies continue to prosper in the modern market. Travel provides individuals from various walks of life with the chance to understand about and experience ... -
Analyzing the 4th P (promotion) of Walton
(2023-02-09)This report contains information of Walton group, i.e. Walton’s company profile, company overview, products and its mission, vision, and goal. Its goal is to be the market leader, maximize profit and engage in corporate ... -
Consumer Buying Behavior in the Fashion Apparel Industry of Bangladesh
(United International University, 2023-02-25)Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time. This study aims at evaluating consumer ... -
Prospects and Promotions of Beautification Products in Bangladesh: A case study
(2023-02-12)In this project report, we explored the background, current state, and future of the beauty industry. We also discussed the role that famous people and influencers play in persuading consumers to buy a product. It goes ... -
The Prospects of Education Technology in Bangladesh
(2023-01-18)Education technology is the updated version of education by combining education with the IT tools. Students can do classes in online from the any corner of the world. Globally millions of people are doing different courses ... -
Market analysis of Helmet: An essential element for Automobile Industry
(2022-12-31)For motorcycle enthusiasts, the TM Corporation's product line includes everything from riding gear to performance upgrades. They serve as the distributor and country agent for motorcycle apparel, maintenance and rider care, ... -
Influencing Customer Perception in the Mobile Telecommunication Services
(United International University, 2022-12-14)The opinions, feelings, and beliefs customers have about a brand are termed as customer perception. Customer perception plays an important role in building customer loyalty; and brand reputation and awareness. The aim of ... -
Evaluation of Brand Experience in SMART TV Industry of Bangladesh
(2022-11-30)Companies are encouraged to be more imaginative and creative in the solutions they supply as a result of the progress of digital technology. This is done in order for them to satisfy the needs that have been felt by ... -
ADVERTISING BEAUTY IN BEAUTIFICATION PRODUCTS: EVIDENCES FROM ‘FAIRNESS CREAMS’
(2022-11-09)Customers' purchasing behavior refers to the choices they make and the actions they take when using and purchasing things. This paper investigates the effects of several factors on consumers' purchasing decisions. The key ... -
Customer Satisfaction Measurement: A Study on Dutch Bangla Bank Limited
(2022-10-22)In the retail banking market, providing high-quality service is the primary factor that determines how successful a company is. A high quality of service is thought to be driven by customer value and customer satisfaction. ... -
Using Marketing Mix to Introduce EICHER Brand Truck – A Study on RANGS Motors Limited
(2022-10-10)Commercial vehicles enhance the efficiency of product distribution routes; therefore, these vehicles are an essential element of the value chain. Commercial vehicles, which include trucks, cargo vans, passenger coaches, ... -
A Project Report on ‘Mushroom Farming Start-up & Its Future Prospects in Bangladesh’.
(2022-09-26)This report interprets mushroom farming in terms of production, performance, issues, and possibilities in Bangladesh. This report aims to assemble crucial data on mushroom farming in Bangladesh so one can easily utilize ... -
Marketing Practices of United Property Solutions Limited
(2022-09-25)United Group is one of the renowned names in the business world in Bangladesh, and United Property Solutions Limited (UPSL) is one of the growing businesses among the real estate companies in Bangladesh. UPSL started its ... -
Air Freshener Purchase and Utilization Behavior: The Case of Fantastik
(2022-08-23)The report is the outcome of an intern student working in healthcare and hygiene, one of the concerns of Akij Venture. This is about analyzing the purchase behavior of consumers. Recently, the company introduced its first ... -
Practices of Digital Marketing in Mental Health Organizations
(United International University, 2022-09-04)Digital marketing is a part of online advertising through online-based technologies including desktop computers, mobile phones, and other digital media and platforms like- Facebook, Instagram, Twitter, LinkedIn, and YouTube ... -
Marketing and Sales Activities of Online Education and Training Platforms Based on Coders-Trust Bangladesh
(2022-08-23)As a freelancing organization too, like Coders-Trust Bangladesh, marketing and sales are the most creative sectors of any industry. Coders-Trust Bangladesh is a skill development institution and a freelancing organization. ... -
Marketing Strategies of Bashundhara Food and Beverage Limited
(2022-08-23)In Bangladesh, the production of food and beverages is a rapidly expanding industry that provides employment for a sizeable percentage of the country's population. There are about 246 medium-sized food processing companies ... -
Report on ‘Glamorous Choice’: An F-commerce Based Fashion E-tailer
(2022-08-20)This report is based on ‘Glamorous Choice’, a Facebook page-based fashion e-tailer. It focuses on insights into the startup, its marketing strategies, and its competitors in three sections of this report. Section one ... -
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ...