Marketing: Recent submissions
Now showing items 181-200 of 297
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Performance Analysis of IFIC Bank Limited
(2019-05-08)IFIC Bank Limited is one of the reputed and leading private commercial Banks in Bangladesh. The Bank started its journey in 1976 as a joint venture. After that, in 1983, the government allowed banks in the private sector. ... -
The Impact of Brand Reliability and Brand Intention on Brand Loyalty, Brand Equity, and Overall Customer Satisfaction: A Study on Mobile Telecommunication Service Industry of Bangladesh
(2019-05-05)The main purpose of the study was to evaluate the impact of brand reliability and brand intention on brand loyalty, brand equity, and overall satisfaction in the context of mobile telecommunication services of Bangladesh. ... -
Client Service Management Practices by the Papyrus Communication Limited
(2019-04-27)Papyrus Communications uses various IMC tools to cater to their clients' needs. Given they are a digital agency; they have to tweak their skills both on ATL and BTL lines. They use digital marketing, PR and advertising as ... -
Marketing Practices of Asiatic Marketing Communications Limited
(2019-04-26)I have prepared my report based on the three months of an internship program that I have finished in Asiatic Marketing Communications Limited under the Community Engagement Department. I took up the internship as it is a ... -
Marketing of Banking products & Innovative prepositions: A case study on National Credit and Commerce Bank
(2019-04-20)This report titled “Marketing of Banking products and innovative prepositions: A case study on National Credit and Commerce Bank Ltd” to identify the marketing strategies, their products, and services and provide some ... -
The Role, Problems and Prospects of Bangladesh House Building Finance Corporation (BHBFC) in Housing Sector
(2019-04-17)House Building Finance Corporation was established in 1952 to provide financial assistance in the housing sector. After independence, the corporation was reconstituted as Bangladesh House Building Finance Corporation ... -
International Marketing Practices of Consumer Knitex Limited (CKL)
(2019-04-17)Compagnie Mauricienne de Textile Ltd. (CMT) a foreign multinational company established in 1986 in Mauritius. Consumer Knitex is a sister concern of CMT. The Mission Statement of the company is “From where we come, to ... -
Organic Food Preferences in Bangladesh: A Concentrated study on University level Students
(2019-04-13)This research paper deals with the marketing research on factors influencing the adoption of student preference about organic food in Bangladesh. Some key factors like convenience of low trust, hygienic, appearances, ... -
Prescribing E-healthcare business for better Customer service: A study on Olwel
(2019-04-10)Bangladesh has shown considerable progress in terms of health indicators as a nation, the utilization and access to existing healthcare system is still limited for the mass. The health sector of Bangladesh has progressed ... -
Service Quality Measurement of Local Restaurants: A Study in Dhaka city
(2019-04-10)In Bangladesh economical perspective restaurants industry is the most important part of economics. Directly and indirectly restaurants industry are need in society. In restaurants industry many types of restaurants are ... -
An Examination of Consumer Attitude towards Frozen Foods in Bangladesh
(United International University, 2019-04-09)The project report is on “an examination of consumer attitude towards frozen foods in Bangladesh”. The study is exploratory in nature and is conducted to identify consumer’s perception of frozen food. The frozen food ... -
General Banking Performance of Sonali Bank Limited-A Case Study on Mohammadpur Krishi Market Branch
(2019-04-09)Sonali Bank Limited (SBL) was established in 1972 under the Bangladesh Banks (Nationalization) Order, through the amalgamation and nationalization of the branches of National Bank of Pakistan, Bank of Bahawalpur and ... -
Market Exploration of BRAC Dairy (Arong) along with other Dairy industry in Bangladesh
(2019-04-08)At once It was appeared that some traditional, milk collectors and sellers known as goal as used to sell fresh milk by visiting households with their milk containers every morning. Over the last 2 or 3 decades several ... -
The practice and Clients’ Perception of Online Banking System in Bangladesh
(United International University, 2019-04-08)The aim of this report is to evaluate the practice and clients’ perception of the online banking system in Bangladesh. The report delivers a well noted application and utilization of online banking system in Bangladesh and ... -
The practice and Clients’ Perception of Online Banking System in Bangladesh
(United International University, 2019-04-07)The aim of this report is to evaluate the practice and clients’ perception of the online banking system in Bangladesh. The report delivers a well noted application and utilization of online banking system in Bangladesh and ... -
Digital Marketing Practices by Asiatic Clients: A hands-on Initiative through Facebook Platforms
(2019)I have prepared my report based on the three months of internship program that I am doing in Asiatic Marketing Communications Limited under Community Engagement Department. I took up the internship course (INT 4399) as it ... -
General Banking Activities and Market Development Practices by the Jamuna Bank Limited: A hands on Practice through the Ring Road Branch.
(2019)In this report, detail discussion about the Jamuna Bank. Elaborately discuss about processes, policy, rules and regulations, all programs. The working environment of bank is positive and employees are motivated to work ... -
Prospects of Green Marketing in the Context of Bangladesh
(2019-03-13)Green Marketing is very much positive marketing concept that helps to maintain balance between business and environment. The usefulness of green marketing is long term basis. The green product is costly but the marketer ... -
An Internship Report on INPACE
(United International University, 2019-03-12)As part of an Internship at United International University, I have been assigned for doing an internship project at Inpace Management Services limited, client servicing department. I have worked in planning Department as ... -
Event Marketing Practices of Akij Food and Beverage Ltd.
(2019-02-16)The report contains the Akij Food & Beverage Ltd profile and data about the brand, products, events and company history. The report also outlines Event Marketing Practices of the Company’s long-term solvency. Event marketing ...