Marketing: Recent submissions
Now showing items 1-20 of 300
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Project Report on Consumer Purchasing Behavior Towards Super shops in the Context of Bangladesh
(2024-12-10)The Bangladeshi retail landscape is witnessing a significant shift with the rise of super shops (Hasan, M. 2018). Inspired by the "super store" concept offering a one-stop solution for daily needs, these establishments ... -
Opportunities and Challenges of Digital Marketing in Bangladesh
(2024-12-08)Marketers and business proprietors encounter novel trials and prospects in the era of digitization. Consumers are progressively confronted with the declarations made by the enterprise regarding its brand, in addition to ... -
Investigating Factors Influencing Consumers’ Satisfaction Towards Bkash
(2024-11-12)This research work entitled “Investigating Factors Influencing Consumers’ Satisfaction Towards Bkash” explores the important factors that impacts on the consumer satisfaction of Bkash which is the prominent MFS solution ... -
Shariah Principles in Investment Models: A Study of Shahjalal Islami Bank PLC
(2024-10-27)Shahjalal Islami Bank Limited (SJIBL) is a Shariah-compliant commercial bank ranked as the fifth largest Islamic bank in Bangladesh. Named in honor of the revered saint Hazrat Shahjalal (R), who dedicated four decades of ... -
The Impact of Brand Experience and Brand Trust on Brand Loyalty: A Study on Carbonated Soft Drinks Industry in Bangladesh
(2024-09-21)The report explores the relationships between brand trust, satisfaction, and loyalty within the carbonated soft drinks (CSDs) industry. Satisfaction, in the context of CSD, is described as the overall positive experience ... -
Promotional Activities of Akij Food and Beverage
(2024-02-18)The study on the "Promotional Activities of Akij Food and Beverage" delves into the marketing strategies and employee engagement methods employed by Akij Food and Beverages Ltd. This exploration was driven by the need to ... -
Behavioral Intention of Using Mobile Payment in Bangladesh
(2024-07-07)In twenty-first century, the use of mobile payment has significantly increased both in numbers and in volumes. All over the world, more and more people are getting engaged in cashless transactions by initiating the use of ... -
Institutional Reputation, Excellence, Education Costs, and Student Preferences: A Case Study
(United International University, 2024-06-01)This study project aims to better understand the complex dynamics of service quality in educational settings, with an emphasis on understanding of its impact on student perception. In the commercial sector, service quality ... -
Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
(2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ... -
Factors Influencing Consumer Purchase Decisions from Supermarkets in Bangladesh
(2024-01-24)This study examines the complex areas of consumer buying patterns in Bangladesh's supermarket sector. Retail industry stakeholders can obtain important insights to improve marketing strategies, customer experiences, and ... -
THE EFFECTS OF COLOR DESIGN ON LUXURY BRAND EVALUATIONS
(2023-12-19)This report explores the significance of color in marketing, particularly within branding and design. Brands strategically leverage colors to establish deeper connections with consumers and differentiate themselves in the ... -
Project Report on Customer Satisfaction Factors in the Telecommunication Industry of Bangladesh
(2023-11-14)In Bangladesh , the telecommunication sector has only recently begun to develop. The mobile telecommunication service has been doubling over the last few years.Now there are 5 telecom industries running in our country. ... -
Augmented Reality Marketing: A Technological Impact Enhancing the Marketing Experiences
(2023-10-09)This is a quantitative study on Augmented Reality Marketing. On this study briefly we have discussed about the Augmented Reality possibilities and can be used as a Marketing tool for the near future. Despite the fact that ... -
nternship Report on The Procurement Procedure of The City Bank Limited
(2023-09-22)The objective of this study was to present a comprehensive overview of the CBL. The CBL, also known as the City bank Limited of the country, holds significant importance in the financial sector. As a business student ... -
Marketing Strategy & Reaching Potential Customers of Kool Brand of Square Toiletries Limited
(2023-09-22)The internship report focuses on “Marketing Strategy and Reaching Potential Customers of Kool Brand at Square Toiletries Limited.” First, chapter one covers the introduction, origin, objective, and scope of the report. The ... -
Food Adulteration and Consumer Challenges in Bangladesh
(2023-06-22)There is a big challenge in Bangladesh in putting a stop to the adulteration of food products. The customer is the most important member of economic society and the center of all activities conducted by businesses. The ... -
Walton's market development and positioning strategy: The case of Behavioral Intelligence Division
(2023-06-07)This internship report is based on the practical experiences and the conceptual understanding of an intern. It is meant to help students learn about theater while also giving them real-world experience. The four-month ... -
Marketing Strategy of Akij Essentials Ltd
(2023-06-07)The Akij Group, one of Bangladesh’s largest conglomerates, has a wide range of businesses. Founded in 2020 as a wholly-owned subsidiary of Akij Resources Limited, Akij Essentials Limited (AEL) officially opened for business ... -
EDUTECH (Education × Technology) SERVICE OF VENTURAS: AN INTERNSHIP EXPERIENCE
(2023-06-07)Venturas is an EduTech company that contributes to the education sector in Bangladesh. The EduTech industry refers to the use of technology to support and enhance education and learning. Venturas in the Education Technology ... -
F-commerce Prosects in Bangladesh: A hands-on practice through SMART BUY BD platform
(2023-05-30)This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social ...