Browsing Marketing by Subject "Customer-Based Brand Equity, Carbonated Soft-Drink Industry"
Now showing items 1-1 of 1
-
Measuring Customer-Based Brand Equity: A Study in the Context of Carbonated Soft-Drinks Industry in Bangladesh
(2019-01-22)Brand equity is nothing but the understanding the past action and future course of action for the markets, which are continuously active in formulating the future marketing strategies for the customer. In this project I ...