Marketing
Browse by
Recent Submissions
-
Evaluating the Role of Psychological Ownership, Value Congruity, and Brand Engagement in the Formation of Brand Attachment: A Study in the Context of Smartphone Users in Bangladesh
(2025-08-12)The study intends to examine the impact of brand psychological ownership, value congruity, and customer-brand engagement in the formation of brand attachment in the context of smartphones users in Bangladesh. The theoretical ... -
Evaluating the Implications of the Technology Acceptance Model in the M-Payment Service Industry of Bangladesh
(2025-08-12)The growth of M-Payment services is enormous, creating the need to understand the acceptance of such technology to enhance consumer loyalty. The exponential rise of M-Payment services necessitates an awareness of the ... -
The Adoption of ChatGPT in Bangladesh in the Lens of UTAUT2
(2025-08-12)The use of AI tools like ChatGPT is growing quickly around the world, including in Bangladesh. This study explores what factors influence people in Bangladesh to accept and use ChatGPT. To understand this, the research ... -
Project Report on “Determining the Satisfaction Level of Online Customers: Bangladesh Perspective.”
(2025-06-28)The project "Determining the Level of Satisfaction of Customers Who Purchase Online: Bangladesh" tends to talk about the variables influencing customer satisfaction in the place known as Bangladesh, where the e-commerce ... -
Evaluating Marketing Strategies: A Case Study of City Group
(2025-08)Marketing strategy is a detailed, long-term plan that explains how a business will reach its marketing goals and objectives. The main objective of the report is to evaluate the marketing strategies of City Group, one of ... -
Marketing Practices of Consumer Knitex Limited
(2025-08)The Ready-Made Garments (RMG) sector is essential for Bangladesh, serving as the backbone of the economy and significantly contributing to GDP and export revenues. Consumer Knitex Limited is a vertically integrated textile ... -
The Role of Compliance in Building Brand Trust – A Case Study on bKash
(2025-07)The Mobile Financial Services (MFS) sector in Bangladesh has experienced remarkable growth in recent years, with leading companies such as bKash Limited at the forefront. Ensuring compliance within the MFS sector is crucial ... -
Green Computing: Sustainable IT Practices for a Greener Future
(2025-03-10)Green computing is all about green technology, where we can use technology in a sustainable way. It encompasses practices like energy management, utilizing recyclable materials, virtualization, and particular employee ... -
The prospect of plastic industry in Bangladesh: A case study on Alvi Plastics
(2025-01-01)The plastic industry in Bangladesh is of great importance as it encompasses around 5,000 companies that create job opportunities for approximately 1.2 million individuals. Plastic is integral to various sectors such as ... -
The Beverage Industry in Bangladesh (Present, Past and Future)
(2025-01-28)The focus of this analysis will be on Present, Past and Future conditions of The Beverage Industry in Bangladesh. The journey of the beverage industry in Bangladesh began with traditional beverages like tea and locally ... -
The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing
(2024-12-30)The study, titled "The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing," analyzes digital technology' innovative influence on the restaurant business. Restaurants are ... -
Project Report on Consumer Purchasing Behavior Towards Super shops in the Context of Bangladesh
(2024-12-10)The Bangladeshi retail landscape is witnessing a significant shift with the rise of super shops (Hasan, M. 2018). Inspired by the "super store" concept offering a one-stop solution for daily needs, these establishments ... -
Opportunities and Challenges of Digital Marketing in Bangladesh
(2024-12-08)Marketers and business proprietors encounter novel trials and prospects in the era of digitization. Consumers are progressively confronted with the declarations made by the enterprise regarding its brand, in addition to ... -
Investigating Factors Influencing Consumers’ Satisfaction Towards Bkash
(2024-11-12)This research work entitled “Investigating Factors Influencing Consumers’ Satisfaction Towards Bkash” explores the important factors that impacts on the consumer satisfaction of Bkash which is the prominent MFS solution ... -
Shariah Principles in Investment Models: A Study of Shahjalal Islami Bank PLC
(2024-10-27)Shahjalal Islami Bank Limited (SJIBL) is a Shariah-compliant commercial bank ranked as the fifth largest Islamic bank in Bangladesh. Named in honor of the revered saint Hazrat Shahjalal (R), who dedicated four decades of ... -
The Impact of Brand Experience and Brand Trust on Brand Loyalty: A Study on Carbonated Soft Drinks Industry in Bangladesh
(2024-09-21)The report explores the relationships between brand trust, satisfaction, and loyalty within the carbonated soft drinks (CSDs) industry. Satisfaction, in the context of CSD, is described as the overall positive experience ... -
Promotional Activities of Akij Food and Beverage
(2024-02-18)The study on the "Promotional Activities of Akij Food and Beverage" delves into the marketing strategies and employee engagement methods employed by Akij Food and Beverages Ltd. This exploration was driven by the need to ... -
Behavioral Intention of Using Mobile Payment in Bangladesh
(2024-07-07)In twenty-first century, the use of mobile payment has significantly increased both in numbers and in volumes. All over the world, more and more people are getting engaged in cashless transactions by initiating the use of ... -
Institutional Reputation, Excellence, Education Costs, and Student Preferences: A Case Study
(United International University, 2024-06-01)This study project aims to better understand the complex dynamics of service quality in educational settings, with an emphasis on understanding of its impact on student perception. In the commercial sector, service quality ... -
Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
(2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ...
RSS 1.0