Product Promotions Strategy of Financial Institutions: A descriptive study on NCC Bank ltd.

Abstract

The major intention for the report is to complete the full BBA credit, this internship is not only about getting marks it also helps a fresher to know about how the real corporate world works. In Preparation for furnish, an understudy with work presentation and a chance of the exchange of hypothetical information into genuine experience temporary position is significant. A superior harmony among hypothesis and practice can be increased through this temporary position program. I choose NCC Bank Ltd, to complete my internship session. The banking system of Bangladesh has now developed into phases, they are- Nationalization, Privatization, and Financial sector. NCC Bank is the largest commercial bank since 1993 with a promise to serve the people of the country in an appropriate banking manner. The total report is divided into five parts. The first part is basically all about the introductory section. It contains the Background of the report, objectives of the report, methodology, key terms, scopes, and limitations of the report. In the second part about company preview, it contains company analysis, history of the company, products, and services of NCC Bank, SWOT Analysis, and Departments of the Bank. The third part is about industry analysis, it contains Specification of the baking industry, banking in our country, barriers to entry, External economical factor, technological factor, industry rivals, Comparison between the national and international bank, and Marketing mix of NCC Bank. The fourth part is all about my internship experience; it contains my duties, responsibilities, training, and evaluation. Now the fifth or the final part deals with recommendation and conclusion.