Browsing General by Author "Marjan, Marjan"
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Market Creation Strategies for UHT Milk: A Case of Akij Food and Beverage Limited
Marjan, Marjan (United International University, 2024-02-13)The market creation strategy involves creating and introducing new value into an area with no existing market. By providing that value, a marketer can create new demand and, eventually, a market. The purpose of this study ...