Digital Banking and Customer Satisfaction in City Bank

Abstract

This internship report is shaped based on the overall analysis based on digital banking and customer satisfaction of city bank ltd. This report can favor you in creating a clear knowledge of how a commercial bank like city bank ltd operate their banking activities and satisfy their customers to run business. First of all, this report will give you some information about the situation of the banking sectors and how their clients treat them. This research is focused on the customer’s perspective actually what they want and what they got from their banks. This report provides you the overall situation of city bank ltd with its target segment, explode position, promotional activities, and the knowledge about its competitors. Then this report shows you the overall ideas about the product and services that are usually offered by the city bank ltd to its clients to make avail. The harmony of the services of city bank ltd such as General banking, SME banking, Card services (Debit, Credit, Visa, Amex), city Alo and city touch are given on this report. City touch is the new digital revolution of the city bank. Here in this report made up with SPSS analysis of city bank ltd that shows their customer perception and loyalty about city bank and shows what kinds of threat they usually it faced in during its operation.