Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through Customer Need Analysis technique

Abstract

This report is based on the Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through the Customer Need Analysis technique. In this report, the background of ACI Limited is mentioned. The marketing mix of ACI Limited and the promotional activities are explained in this report. ACI follows almost all the promotional activities. This report mainly focuses on female hygiene products and baby diapers. All the market development strategies taken by ACI consumer brands to develop their market are discussed in this report. There are mainly two initiatives that are taken by ACI. One is primary and another one is secondary. All the aspects of the initiatives are explained in the report. Competitor’s analysis is developed here and SWOT analysis of ACI is formulated on the competitors. All the challenges faced in the internship period are discussed in this report and on the basis of the observation recommendation is provided. In the end, a conclusion is made in this report.