An Analysis On The Advertisement Of Two Leading Bangladeshi Telecom Operators: Grameenphone And Banglalink

Abstract

Advertising has many purposes, including communicating with potential customers and persuading those to accept a specific product or ultimately making it a priority for brand loyalty products to make repeated purchases. Thus, advertising theory seeks to explain how and why advertising effectively influences behavior and achieves its goals. Therefore, the project report is being prepared to describe how an advertisement can attract and several elements of advertising that are required to make an advertisement successful. There are many advertising theories. Most advertising theories generally believe that advertising effectiveness depends on existing big practices, such as increasing brand awareness or repeated advertising. In other words, most theories suggest that if you want customers to like a product or brand, simply export it to an ad product or brand and feel your own expectations of the brand. There are several elements that are also there in these theories which can help to analyze an advertisement such as advertising theory uses content specifications, product/service features, logo, slogans, ambiance, consumer attributes, specific features of messages and media, and competitive behavior, etc. The report contains the five major advertising theories in the introduction chapter so that it can help a reader to understand the theories based on what the later analysis was conducted. In the later part of the report there is a broad analysis of 10 GrameenPhone and 10 Banglalink Advertisement. All the ads analyzed there were highly touched to the consumers of both brands. The concluding part of the report describes the importance of analyzing advertisement in this competitive business age.