Marketing Practices of Twinkle Baby Diaper of ACI Limited

Abstract

The report is based on market practices of Twinkle Baby Diaper of ACI Limited. The purpose of this report is to identify the ways ACI Limited used to market their new product baby diaper and used in doing their business. As Twinkle Baby Diaper is launched in 2017 still now, it cannot cover the whole country. In a barrier free-market environment, alluring customers is highly challenging. It prompts to build a competitive marketing and promotional strategy. The strategy must be aligned with time, demand for the product, and conditions of the competitors. Before launching Twinkle Baby Diaper, ACI Limited has used several types of marketing strategies such as segmentation, targeting, differentiation, and positioning. In taking these strategies, it has different analysis aspects like PESTEL analysis, SWOT analysis of the product, etc. This report also provides a promotional mix used by ACI Limited. The report finds out the impacts of marketing tools on the brand equity of Twinkle Baby Diaper. Different promotional strategies are taken to increase the revenue of a company. Without adopting proper tools, it’s not possible to enhance the presence of the product into the customers' mind. The more inculcation the brand could be, the more successful the promotional strategy is considered. ACI Limited back to one year made the inclusion of Twinkle Baby Diaper into its Hygiene Product Division. After launching, the brand has witnessed several promotional techniques to keep its presence in the market. The promotional strategy is detailed in the report. Marketing strategies tries to provide the products that the customers’ needs. Promotion builds relationship between a marketer and the public. The success of the strategy depends on the strength of the communication channel. The stronger the channel is, the more successful the strategy is deemed. Proper selection of marketing strategy and promotional mix brings success into the strategy.