Marketing Strategies of Pan Pacific Sonargaon Dhaka

Abstract

As a business student, I need to analyse and understand the business world practically not only by reading books or doing courses. So it’s a significant theme of BBA program that it contains three credits for Internship, which helps a student to get introduced with the practical corporate industry.

I choose “Pan Pacific Sonargaon Dhaka (PPSD)” to complete my internship. It’s a very renowned and oldie organization situated in Dhaka. As my major is in marketing, so I joined their “Sales and Marketing Department” as an intern. I have gathered the information through different sources. My report consists of 2 types of sources primary and secondary. Secondary data are like websites, various articles, going through other’s reports, organizations web site, etc. These secondary sources help me to design the organizational part in an appropriate manner. Then comes the main part analysis & findings, some of the marketing-related definition I took from different websites, but the detail part I have done from a depth interview. I tried to go for a questionnaire survey, but it didn’t help me much to sort the matter than I go for a depth interview, which gives me a very clear idea about how their marketing strategies are working. I talked with the director of sales and marketing department, she told me about the key areas, like their target market, competitors, new offers, developing a website, social interaction, the software they use, etc. So, I took note of what she said and put it in finding and analysis part of the report as per the report should be designed. No organization is 100% perfect, even after being a top five-star hotel in Dhaka, PPSD has some lackings, I have discussed it in the SWOT analysis part. In the end, I tried to give some recommendation which might suit as a solution to their problems.