Customer Preference and Response toward Online shopping – a study on young generation of Bangladesh

Abstract

This project report made on Customer Preference and Response toward Online shopping – a study on young generation of Bangladesh. This is the modern tech oriented society and everything is being digital in this competitive world. Right now we are centering on digital content marketing. All things are possible due to technological advancement and internet availability. The digital content marketing is acting an important role in information communication world and helps consumers to attract and engaging with the brands.

Experiences of online shopping 50% Respondents experience is 1 year, 30% Respondents experience is 1-2 years, 15% Respondent’s experience 2-3 years and 05% Respondents experience is 3-4 years in online shopping. Satisfaction of online Shopping: 20% Respondents said Strongly Satisfied, 55% Respondents said Satisfied, 05% Respondents said strongly Dissatisfied, 15% Respondents said Dissatisfied and 05% Respondents said Neutral. So it can be said that theyoung generation of Bangladesh is very satisfied with online marketing. Causes for choosing online shopping: 45% Respondents said Time save, 15% Respondents said Comfortable, 15% Respondent’s said Comparison of Products and 25% Respondents said Avilable Variety for choosing online shopping.

Companies should design strategies and develop varieties of goods to draw and retain online shopper. Merchants should bring out pioneering ways so that there is increase in other categories of products and services. Online shops need to develop better return policies, get better the products quality and after sale services and charge a reasonable price to support online shopping.