Browsing by Subject "Technology Acceptance Model (TAM), Streaming Services"
Now showing items 1-1 of 1
-
Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
(2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ...